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So far Kathryn Cartini has created 40 blog entries.

Five Pittsburgh-area Founders Pitch for Investments

Invest In Women x Pittsburgh is a partnership between Chloe Capital and Ascender, and supported by the Richard King Mellon Foundation, to help move capital to underrepresented founders in the Pittsburgh area. 

[RELEASE] April, 19, 2022 – Pittsburgh, PA – Chloe Capital, a Movement-driven venture capital firm, has selected five women-led technology companies to participate in INVEST IN WOMEN x PITTSBURGH (chloecapital.com/pittsburgh) this Spring. This unique fundraising experience for underrepresented founders is in partnership with Ascender, a nonprofit incubator for Pittsburgh’s entrepreneurs, and supported by the Richard King Mellon Foundation.

Despite recent progress, a study by Boston Consulting Group shows that if men and women around the world were treated equally as entrepreneurs, our global economy would experience a $5 trillion boost. 

To help move the needle, five women entrepreneurs from the Pittsburgh area have now been chosen to participate in INVEST IN WOMEN x PITTSBURGH. Each receives the opportunity to connect with leaders across industries, hear critical feedback on how to grow their businesses, and pitch for investments from Chloe Capital and the Firm’s community of impact investors. By the end of the program, Chloe Capital will make at least one investment in a company located in, or willing to relocate to, Allegheny or Westmoreland counties. 

Investors and community members are invited to the Founder Showcase, which will take place April 27, 2022 at 5 p.m. (et) at the Kelly Strayhorn Theater, located at 5941 Penn Ave., Pittsburgh, PA. 

Space is limited. RSVP > InvestInWomenPittsburgh.eventbrite.com

In addition to Chloe Capital, featured investors for INVEST IN WOMEN x PITTSBURGH include Sylvia Mah (Stella Impact Capital), Gabriela Isturiz (The Fund XX), Brandon Greer (Hubspot Ventures), Matt Harbaugh (Mountain State Capital), and Lu Zhang (Fusion Fund). 

“Each investor has joined our Movement to Invest In Women by meeting the founders and exploring the investment potential of each company,” said Chloe Capital co-founder and partner, Kathryn Cartini. “On average, participants in a Chloe Capital program each go on to raise $2,000,000 within the year, catalyzed by visibility and introductions to our firm’s world-wide network.”

The founders selected to participate in INVEST IN WOMEN x PITTSBURGH are:


CEO & Co-Founder, BlastPoint


Allegheny County, Pittsburgh, PA

BlastPoint builds AI platforms for highly regulated industries so that they can better understand their customers and how to talk to them.


CEO, Go Well Benefits


Philadelphia County, Philadelphia, PA

Go Well Benefits makes health insurance enrollment and underwriting faster and easier with an end-to-end solution that links employee, employer, broker and insurance carrier.  


President & CEO, Lumis Corp.


Allegheny County, Pittsburgh, PA

Lumis is committed to democratizing healthcare education,  and disrupting traditional clinical training through its immersive AR-based platform.


CEO, TalkMeUp


Allegheny County, Pittsburgh, PA

TalkMeUp uses AI to aid workforce communication development at the enterprise level. Employees use their mobile devices. Managers get measurable insights.


CEO & Co-Founder, Voxable


Westmoreland County, New Kensington, PA
Voxable helps enterprise teams create and manage AI experiences at scale by automating conversational content creation, and streamlining collaboration.

“Each year Ascender impacts hundreds of entrepreneurs across many industries,” said Nadyli Nuñez, executive director at Ascender. “Now with the help of Chloe Capital and the Richard King Mellon Foundation we’re highlighting some of our region’s top performing, technology companies, that are also women-led. The talent is impressive.” 

On top of hearing from the founders, INVEST IN WOMEN x PITTSBURGH will feature speaker Gabriella Gonzalez, program officer from the Richard King Mellon Foundation. Gonzalez is a senior thought leader in the future of work, workforce development, and economic development.

SaLisa Berrien, trustee and graduate of the University of Pittsburgh, and founder of COI Energy, will also share insight on being a Chloe Capital portfolio company. Berrien participated in INVEST IN WOMEN x CLIMATETECH in October 2021. She received a Chloe Capital investment following that program. Berrien has over 25 years of experience in the energy industry assisting clients with process improvements, energy efficiency, grid reliability, clean technology, and big data analytics.

Economic development has been a primary focus of the Richard King Mellon Foundation since its founding, and the Foundation’s new Strategic Plan includes a specific focus on entrepreneurship, as an essential pillar of its economic-development efforts. The Foundation’s plan notes that “small businesses are the backbone of our economy,” and the “Foundation’s investments aim to support efforts to allow entrepreneurship to thrive, to build the region’s entrepreneurial ecosystem, and to support efforts for under-represented groups to jumpstart or grow entrepreneurship efforts.” The Foundation’s funding of Chloe Capital’s “Invest in Women x Pittsburgh” initiative fits squarely within that plan.

Investors and community members are invited to the Founder Showcase, which will take place April 27, 2022 at 5 p.m. (et) at the Kelly Strayhorn Theater in Pittsburgh. 

Space is limited. RSVP > InvestInWomenPittsburgh.eventbrite.com


Kathryn Cartini

Partner, Chloe Capital



About Chloe Capital

Chloe Capital is a venture capital firm that invests in women-led technology companies. In addition to investing with a gender and diversity lens, Chloe Capital partners with universities, foundations and corporations to host programs that help catalyze fundraising efforts for underrepresented founders. This collaborative approach to early stage investing has resulted in millions raised. Today, More than 20,000 people around the world have joined Chloe Capital’s Movement to #InvestInWomen. ChloeCapital.com 

About Ascender

About Ascender: Ascender, a 501(c)3 and vibrant community of innovators located in East Liberty, helps entrepreneurs start and build their companies by offering educational programming, mentorship, expert coaching, incubation, and a collaborative coworking space. Annually Ascender touches 500 entrepreneurs across many industries and works with both venture track and small businesses. Ascenderpgh.com 

About the Richard King Mellon Foundation

Founded in 1947, the Richard King Mellon Foundation is the largest foundation in Southwestern Pennsylvania, and one of the 50 largest in the world. The Foundation’s 2020 year-end endowment was $3.1 billion, and its Trustees in 2021 disbursed $152 million in grants and Program Related Investments. The Foundation launched a new ten-year Strategic plan in 2021, focusing funding on six primary program areas: conversation, economic development, economic mobility, health and well-being, organizational effectiveness, and social-impact investing. RKMF.org

Five Pittsburgh-area Founders Pitch for Investments2022-04-18T15:25:24+00:00

#InvestInWomen: SXSW, ShearShare Investment & Pittsburgh Online Workshop

Join us on Wed, April 6 at 4 p.m. ET for another INVEST IN WOMEN X PITTSBURGH online workshop. Ascender Executive Director Nadyli Nuñez will share resources for early stage innovation companies. Learn about incubators, competitions and accelerators that offer funding, both within the Pittsburgh area and online.

#InvestInWomen: SXSW, ShearShare Investment & Pittsburgh Online Workshop2022-03-24T21:11:46+00:00

#InvestInWomen: Diversity Is More Than a Checkbox; Free DEI Recruiting Workshop

The first information session will be held on January 19, 2022 at 11 a.m. ET.

In addition to hearing more about our unique fundraising opportunity, EVERYONE is invited to log on to learn from Anu Gupta (he, him). Anu is a scientist, educator, lawyer, and the Founder of BE MORE with Anu. He’ll teach us how to become more attractive to investors by transforming our DEI recruiting efforts.

#InvestInWomen: Diversity Is More Than a Checkbox; Free DEI Recruiting Workshop2022-01-13T21:01:12+00:00

Chloe Capital, Mark Cuban and former Oculus CEO invest in VNTANA

LOS ANGELES–(BUSINESS WIRE)VNTANA, the industry leader in 3D Content Management Software (CMS), today announces its latest round of funding, which will be used to scale and continue recruitment of the top talent across the organization. The oversubscribed round included participation by notable investors including Mark Cuban, Brendan Iribe (Co-Founder of Oculus), Tom Dolan, Anorak Ventures, Flexport, Chloe Capital and Mana Ventures. With this raise, VNTANA will continue its advancement of the production, sharing and management of 3D models and augmented reality (AR).

VNTANA makes 3D eCommerce fast and easy at scale, which has proven to double conversion rates and increase cart size by 60%. The company’s patented optimization algorithms allow brands such as Deckers Brands, Staud and Diesel to use their existing 3D designs to instantly create high-fidelity, fast-loading 3D assets that are automatically optimized for use across web, social media, advertising, game-engines and the metaverse. VNTANA makes it easy for brands across fashion, footwear, furniture, tools, sporting goods, and more to share and embed 3D and AR for sales and marketing use.

“As the world continues to shift to 3D, the need for specialized software to ingest, store, organize, render and collaborate on content represents an enormous opportunity,” notes Greg Castle, Anorak Ventures. “VNTANA has created the most robust system to solve these problems and I’m incredibly excited to support them on their journey.”

VNTANA recently signed strategic partnerships with PTC and Joor which serve as catalysts to expand the team to scale and support these agreements. With these partnerships, VNTANA will offer its suite of products, including 3D CMS, 3D eCommerce, and 3D optimization, making 3D and AR assets accessible and manageable for a variety of retailers within their existing software tools. VNTANA’s headless architecture allows other platforms to quickly upgrade to 3D.

“This latest round of funding propels us into the next phase of VNTANA and we are thrilled to work with these notable investors,” says Ashley Crowder, co-founder and CEO of VNTANA. “From working with Mark Cuban to female-led Chloe Capital, we are in fantastic company with a team that has deep experience in gaming and eCommerce. These new investments also provide us with a strong foundation from which we can more aggressively execute on a number of new industry partnerships that offer us new channels to connect with brands who are looking to add 3D and AR to their eCommerce and advertising mix.”

Retailers are increasingly seeing the benefits of offering 3D and AR eCommerce, as it has proven to increase conversion rates and sales. In addition, 71% of consumers said they would shop more often if they used AR because the technology boosts confidence in buying decisions, which in turn increases customer satisfaction and loyalty. As more companies seek to add these capabilities to their eCommerce experience, VNTANA equips these retailers with the technology they need to make it a seamless experience. For more information, visit www.VNTANA.com.


VNTANA is a SaaS platform that makes 3D eCommerce fast and easy at scale which has proven to double conversion rates and increase cart size by 60%. The patented optimization algorithms in VNTANA’s 3D CMS allow brands like Hugo Boss, Deckers Brands, and Diesel to use their existing 3D models to instantly create high-fidelity, fast-loading 3D assets that are automatically optimized for use across the web, social media, advertising, game-engines and more. Just like Vimeo and YouTube made it easy to share and embed video, VNTANA makes it easy for brands across fashion, footwear, furniture, tools, and more to share and embed 3D and AR for sales and marketing use.

Chloe Capital, Mark Cuban and former Oculus CEO invest in VNTANA2022-03-24T21:12:42+00:00

#InvestInWomen: Chloe Capital provides equal opportunity to invest through Donor Advised Funds

Please let us know if you’re interested in learning more about Chloe Capital’s Donor Advised Fund (DAF) before the end of the year.

Making customized investments in qualified Impact Funds like Chloe Capital is an opportunity for accredited and non-accredited individuals.

All participants are eligible for tax benefits. Stock transfers are an option. The deadline to submit materials is December 31, 2021 to receive a tax deduction this year.

#InvestInWomen: Chloe Capital provides equal opportunity to invest through Donor Advised Funds2022-03-08T14:36:25+00:00

#InvestInWomen: Pittsburgh Applications Open, MyWellbeing Investment & Free Course Expires Dec 31

Hear that rattle? Chloe Capital is fueling up the engines to take our Invest In Women national tour to Pittsburgh, PA! In partnership with Ascender, and supported by the Richard King Mellon Foundation, five women-led technology companies from Allegheny or Westmoreland counties will be selected to participate in our online + in person fundraising experience. Applications are open. Hop onboard before the deadline.

#InvestInWomen: Pittsburgh Applications Open, MyWellbeing Investment & Free Course Expires Dec 312022-03-08T14:36:39+00:00

#InvestInWomen: Chloe Capital’s Birthday, Provider Pool Fundraising & Chloe in Venture Summit

Celebrating Chloe Capital’s birthday which coincides with International Women’s Day! Let’s raise a glass to not only our progress but to the Movement that’s rocked the world. Plus, fundraising now, Provider Pool. Provider Pool connects nurses to healthcare providers using a gamified marketplace and payroll platform. And Kathryn Cartini speaking at Venture Summit’s “Empowering Female Founders” initiative.  Learn more in this edition of #InvestInWomen >

#InvestInWomen: Chloe Capital’s Birthday, Provider Pool Fundraising & Chloe in Venture Summit2021-04-21T23:55:36+00:00

VIDEO: Provider Pool Saves Lives During the Pandemic

As a registered nurse, Janna Westbrook was quick to see the flaws of conventional nurse staffing agencies. With her venture Provider Pool, Janna is revolutionizing the healthcare staffing crisis that has been intensified by the pandemic.

Provider Pool is an on-demand online labor marketplace connecting hospitals to nurses. Janna, CEO and co-founder, has demonstrated an exemplary impact during the pandemic. Her marketplace has helped facilities save hundreds of thousands of lives by improving the staffing crisis which has become more widespread than ever. Provider Pool has a COVID response team that has set aside nurses to solely work in COVID negative facilities. Meanwhile, nurses that are immunocompromised or who have young children are only working in COVID positive facilities. With the pandemic calling upon even those nurses who have left the workforce, Provider Pool has helped offer a better transition back to the healthcare field by providing them with information regarding what is going on in the facility and what other nurses are saying about it. 

Janna also says COVID-19 has been a huge catalyst for the business. Her healthcare venture is one of the few companies with over 100% month-on-month growth since the epidemic outbreak. With over 500 nurses active on the platform, Provider Pool is paving its way to becoming the ultimate solution for the healthcare staffing crisis. The total addressable market size is estimated at nearly $18 billion. “Even though healthcare is extremely innovative, there are many processes that are still pretty antiquated–staffing and recruitment is one of those processes,” Janna explains.

Provider Pool is a select online community built by nurses, for nurses. By connecting long-term care facilities with per diem nurses for on-demand staffing needs, it introduces a new way to work for both parties. Facilities using Provider Pool can easily fill shifts with their choice of healthcare professionals. They’re free to set their own rates and choose their own nurses without hassle because Provider Pool vets the nurses and handles invoicing.

Nurses registered with Provider Pool have the flexibility to pick and choose where and when to work. The platform offers a competitive pay rate, and nurses who sign up have access to a community of healthcare professionals. Since the community is nurse-run, nurses on Provider Pool pride themselves on reliability and ensure to register only the best onto the platform.

Janna’s vision for Provider Pool came after a personal struggle with nurse burnout and talent acquisition challenges. “I became an entrepreneur out of sheer frustration. I felt like current options were only patchwork solutions. And I wanted a centralized and streamlined process,” Janna said. “I was at the point where I was willing to walk away from healthcare completely and I wasn’t alone. 400,000 nurses have walked away from healthcare over the years. And it’s not fair to suffer burnout while doing something that you love.” 

As a female entrepreneur, Janna hopes Provider Pool will be a source of inspiration for future entrepreneurs. “Representation is definitely important, but I hope to inspire people to move on their ideas or to execute on their ideas,” Janna said. “I built this company out of a passion that I had, went ahead and executed. Hopefully, others will be inspired on the actual company side.”

Despite recent progress, less than 3% of female founders receive venture capital, according to PitchBook. When it comes to Black women tech founders, the resource gap widens. Between 2009 to 2018, tech startups led by Black women raised $289 million. That is only 0.06% of the $425 billion in total tech venture funding raised in that same time period according to Black Women Talk Tech’s research, which is the largest published study about Black women tech founders.

After Janna envisioned an online marketplace for nurses, it only took her just six months to pitch the idea, secure investors, acquire customers and top talents, and generate revenue. In 2019, Janna was one of the Arch Grants recipients. By February 2020, Janna and her co-founder Rodney McGill received investments from both Chloe Capital and ECMC Foundation during Chloe Capital’s #InvestInWomen tour. 

Chloe Capital is a seed-stage venture capital firm that invests in women-led, high-growth companies. The firm leads a movement to Invest In Women not only because studies have shown that companies led by women generate more revenue, exit faster and produce greater returns for investors, but also because they believe that creating an inclusive ecosystem in entrepreneurship and venture capital is the responsibility of every community. By investing in women, Chloe Capital provides investors with the opportunity to do well by doing good. 

During the “Invest In Women” events in Los Angeles, New Orleans and virtually in 2020, Chloe Capital and ECMC Foundation invested $1.25 million in women-led companies at the forefront of work and education. In addition to Provider Pool, Chloe Capital’s Work & Education investments include Beth Porter of Riff Analytics, Bec Chapin of NODE.eco and Jamee Herbert of BridgeCare. 

VIDEO: Provider Pool Saves Lives During the Pandemic2021-04-21T22:47:29+00:00

#InvestInWomen: Tax Deductions, It’s By U Fundraising & Chloe in Forbes

Despite the pandemic, Chloe Capital portfolio companies are thriving. What the world needs now is to support the innovators who perform better in crisis. Donate to the Chloe Capital Impact Fund by Dec. 31 to receive tax deductions. Plus, fundraising now, It’s Buy U! It’s By U provides do-it-yourself flower arrangement kits to individuals by subscription, and businesses including boutique hotels and nursing homes. And Elisa Miller-Out featured in Forbes for her diversity & inclusion efforts. Learn more in this holiday edition of #InvestInWomen >

#InvestInWomen: Tax Deductions, It’s By U Fundraising & Chloe in Forbes2021-04-21T23:12:22+00:00
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